• We value everyone and treat people with dignity and professionalism.
• We honour each other’s time, boundaries, and ideas.
• We have a strict ‘no assholes’ policy.

• We build trust through responsible actions and honest relationships.
• We admit when we make mistakes, and when we don’t know the answer.
• We don’t sell services that clients don’t need.

• We bring our whole selves to work: our flaws, our quirks, our passions, our humour, and our vulnerability.
• We value what you can do over what you have done.
• We work to improve the diversity, equity and inclusiveness of our team and the privacy profession overall.

• We treat others as colleagues, not competition.
• We believe there is plenty of success to go around, and that relationships are more important than revenue.

• We use our privilege to meaningfully support causes we believe in without being performative.
• We make time for pro-bono work, mentorship, or advocacy.