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ABOUT THE PRIVACY PRO

We help companies make better decisions about privacy and data.

Founded on the principle that business objectives should drive privacy strategy, the firm works with companies and the professionals responsible for putting that strategy into practice.

Professional Membership

We help privacy professionals become more effective and influential through access to experienced peers, practical playbooks, and exclusive in-person events.

Privacy Consulting

The Privacy Pro also takes on select consulting engagements, particularly with product-led SaaS companies with companies facing complex, strategic decisions about data policy.

PIA Tools & Training

Learn how to use the same simple, proven PIA template we developed for our consulting clients. It is designed to help you make sound, defensible decisions about privacy and data.

FOUNDER & CEO

Lauren Reid

Lauren founded The Privacy Pro in 2016 because she wanted to work on cool projects with cool people—and she's still doing exactly that.

She is a globally recognized expert in privacy, risk management, and data governance with a track record of helping organizations navigate change while aligning regulatory strategy with business growth.

For two decades, Lauren has helped companies make smart, practical decisions about data and risk. Her career spans senior roles across consulting, industry, and startups: leading the privacy advisory services practice at KPMG, shaping privacy and ethics at BMO, pioneering privacy software as a product owner at Nymity, and heading data governance at Sidewalk Labs.

She is also a frequent speaker at privacy and tech policy events, an active contributor to global think tanks including the Information Accountability Foundation, Future of Privacy Forum, and CIPL, and a community leader with Women in AI Governance, Queers in AI Governance, and the PICCASO Awards Canada.

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Build real skills. Drive real decisions.

We can help you become a business-savvy privacy pro.

VALUES

Respect

We value everyone and treat people with dignity and professionalism.

We honor each other's time, boundaries, and ideas.

We have a strict 'no assholes' policy.

Integrity

We build trust through responsible actions and honest relationships.

We admit when we make mistakes, and when we don’t know the answer.

We don't sell services that clients don't need.

Collaboration

We treat others as colleagues, not competition.

We believe there is plenty of success to go around, and that relationships are more important than revenue.

We treat conflict as an opportunity to strengthen outcomes.

Community

We use our privilege to meaningfully support causes we believe in without being performative.

We make time for pro-bono work, mentorship, or advocacy.

We work to improve the diversity, equity and inclusiveness of our team and the privacy profession overall.

Frequently Asked Questions

  • The Privacy Pro works with private sector companies and nonprofit organizations of all stages and sizes, with a focus on B2B SaaS, fintech, healthtech, and consumer technology. We do not work with government or with healthcare institutions and providers.

  • The Privacy Pro is based in Portland, Oregon, and serves clients in the US and Canada. Lauren Reid founded the firm in Toronto in 2016.
  • No. The Privacy Pro is a privacy consultancy and does not provide legal advice.

  • The Privacy Pro Academy was our training brand from 2023 to 2025, offering workshops, certification training, and individual and group courses. In 2025, we brought training back under The Privacy Pro brand. Today we focus on private training for privacy teams rather than public, open-enrollment courses.
  • No. The Privacy Pro no longer offers IAPP certification courses. For IAPP training, we recommend R. Jason Cronk of the Institute of Operational Privacy Design. Jason works in the field and brings insights beyond the course curriculum.

  • No. The Privacy Pro is not hiring at this time.