Build real skills. Drive real decisions.
We can help you become a business-savvy privacy pro.
ABOUT THE PRIVACY PRO
Essential training, tools, and support for privacy professionals to
turn knowledge into action.
Boutique consultancy specializing in privacy and data policy for B2B SaaS, fintech, and consumer technology companies.
SERVICES
Privacy done differently: less noise, more results.
We help you simplify, prioritize, and execute.
Privacy Maturity
Going from managed to optimized often means simplifying to make room for what matters. If you’re tired of debating cookie-banner wording, you need well-defined governance, a clear risk appetite, and strong guardrails.
Data Process Mapping
Our proprietary Data Process Mapping for Privacy helps you understand how data is used and moves in contexts. It goes beyond inventories and diagrams to support informed decision making.
The Privacy Roadmap™
The Privacy Roadmap™ is a practical action plan to get from where you are to where you want to be, with specific, prioritized steps to meet risk-management and compliance goals.
CLIENTS
We help privacy leaders navigate business challenges, and vice versa.
Understanding privacy laws and regulations is the easy part. The real work lies in dealing with competing priorities, working with incomplete information, and facing no-win situations. We don't try to eliminate those challenges, we help you handle them with grace and efficiency.
Privacy Leaders
In-house Privacy Professionals (CPOs, Privacy Counsel, Product Counsel) who know that an outside perspective is helpful when navigating change.
Boards and Executives
Boards and executive leadership teams who are looking for candid, pragmatic advice about what is actually worth stressing about when it comes to privacy.
FOUNDER & CEO
Lauren Reid
Lauren founded The Privacy Pro in 2016 because she wanted to work on cool projects with cool people—and she’s still doing exactly that.
She is a globally recognized expert in privacy, risk management, and data governance with a track record of helping organizations navigate change while aligning regulatory strategy with business growth.
For two decades, Lauren has helped companies make smart, practical decisions about data and risk. Her career spans senior roles across consulting, industry, and startups: leading the privacy advisory services practice at KPMG, shaping privacy and ethics at BMO, pioneering privacy software as a product owner at Nymity, and heading data governance at Sidewalk Labs.
She is also a frequent speaker at privacy and tech policy events, an active contributor to global think tanks including the Information Accountability Foundation, Future of Privacy Forum, and CIPL, and a community leader with Women in AI Governance, Queers in AI Governance, and the PICCASO Awards Canada.
LET'S GET STARTED
VALUES
How we work
What you can count on from us—and what we look for in return.
Respect
We value everyone and treat people with dignity and professionalism.
We honour each other’s time, boundaries, and ideas.
We have a strict ‘no assholes’ policy.
We honour each other’s time, boundaries, and ideas.
We have a strict ‘no assholes’ policy.
Integrity
We build trust through responsible actions and honest relationships.
We admit when we make mistakes, and when we don’t know the answer.
We don’t sell services that clients don’t need.
We admit when we make mistakes, and when we don’t know the answer.
We don’t sell services that clients don’t need.
Collaboration
We treat others as colleagues, not competition.
We believe there is plenty of success to go around, and that relationships are more important than revenue.
We treat conflict as an opportunity to strengthen outcomes.
We believe there is plenty of success to go around, and that relationships are more important than revenue.
We treat conflict as an opportunity to strengthen outcomes.
Community
We use our privilege to meaningfully support causes we believe in without being performative.
We make time for pro-bono work, mentorship, or advocacy.
We work to improve the diversity, equity and inclusiveness of our team and the privacy profession overall.
We make time for pro-bono work, mentorship, or advocacy.
We work to improve the diversity, equity and inclusiveness of our team and the privacy profession overall.
Frequently Asked Questions
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The Privacy Pro works with private sector companies and nonprofit organizations of all stages and sizes, with a focus on B2B SaaS, fintech, healthtech, and consumer technology. We do not work with government or with healthcare institutions and providers.
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The Privacy Pro is based in Portland, Oregon, and serves clients in the U.S. and Canada. Lauren Reid founded the firm in Toronto in 2016.
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No. The Privacy Pro is a privacy consultancy and does not provide legal advice.
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The Privacy Pro Academy was our training brand from 2023 to 2025, offering workshops, certification training, and individual and group courses. In 2025, we brought training back under The Privacy Pro brand. Today we focus on private training for privacy teams rather than public, open-enrollment courses.
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No. The Privacy Pro no longer offers IAPP certification courses. For IAPP training, we recommend R. Jason Cronk of the Institute of Operational Privacy Design. Jason works in the field and brings insights beyond the course curriculum.
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No. The Privacy Pro is not hiring at this time.